Measuring Medical Affairs Success - Identifying the Key Performance Indicators (KPIs) for Successful Teams

Natalee Kestler

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Description of the topic:

The presentation is a discussion of the evolution and criticality of Medical Affairs and the scientific framework for success.Medical Affairs teams often live in the “purgatory” between R&D and Commercial organizations within life sciences firms.  This presents several challenges, not the least of which is finding a proper metric to measure performance success, or even benchmark/define what “success” looks like.  The “Key Performance Indicators” or “KPIs” are a reliable way to evaluate achievement, but more work needs to be done to tie that data to actual organizational impact.

This session will describe how to best position goals, KPIs, and other available metrics to paint a picture of impact.  Additionally, we will cover the steps necessary to ensure progress is continually monitored, while allowing for process “tweaks” along the way.  As part of your registration, a Medical Affairs KPI Identification Worksheet will be provided and reviewed.

Why should you attend?

Medical Affairs Professional who are interested in the evolving industry.

Areas Covered in the Session :

  • Upon Completion of this workshop attendees will be able to:
  • Identify opportunities to measure the actual impact of product research and publications on your physician prescriber base
  • Gain insights into the impact data can bring to Medical Affairs product leadership during planning cycles for new and established products
  • Obtain a working knowledge of how cross function teams within Medical Affairs can apply insights gleaned from data to adjust scientific communications focus


At the completion of this session, you will be able to:

  • Describe the benefits of measuring Medical Affairs Activities
  • Identify common Key Performance Indicators for Medical Affairs
  • Create a measurement plan for their organization

Webinar Events
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Training CD-DVD

Physical CD-DVD of recorded session will be despatched after 72 hrs on completion of payment

Recorded video

Recorded video session

Speaker: Natalee Kestler,

Natalee received her Nursing Degree from Union University and has practiced in the areas of Intensive Care and Surgery.  She graduated Summa Cum Laude with a Bachelor’s degree in Business Administration. Natalee received her Masters’ in Administration from Central Michigan University.

She has a background in Sales and Sales Management in Home Infusion, Capital Equipment, Surgical devices and Biologicals.  Her background also includes Sales and Sales Management in Managed Markets as well as National Accounts Director, Health Systems Director, Channel Marketing, Director, Reimbursement Initiatives, Director, Sales Training, Director Immunology Training & Development, Director, National Accounts GPO/BDs and Regional VP Sales, North America.

During her career, she has won numerous awards for Sales Achievement, Sales Management, National Accounts, Immunology Distinguished Service Award, Managed Care and Business Planning.  She also received The Outstanding Service Award from Consorta, Group Purchasing Association in 2006 and The President’s Award from MedAsset’s, Group Purchasing Organization, in 2008.

Natalee has served on the Board of Directors for The Interfaith Hospitality Network of Warren County Ohio, Vice President of Home of the Sparrow, Lake County Illinois and past lead of Philanthropy work-stream for Building Women Leaders at Baxter.

Get in touch

(315) 632-0735,
(315) 750-4379